- ISSUE 002
A LITTLE BIT MORE ABOUT THE ROAD RAT
The Road Rat is a new kind of car magazine. Not overly obsessed with the detail of old cars nor over-impressed with the performance of new; the Road Rat instead firmly believes there are good stories — real stories, stories to consume with relish — in both old and new and in racing too. But above all The Road Rat believes in the glory of magazines; lush, beautiful, valuable, collectable and exquisitely crafted magazines.
Think of us as a carefully-curated bookshop or an horizon-widening record store. We are proudly analogue and believe some things - but mostly beautiful cars - just belong in print. Our name comes from a saying that climbers have. ’Feeding the Rat’ is the need to deal with an obesssive need to climb. For us an open road, a track, a messy old garage and not a snowy mountain summit, is our ‘rat’.
The Road Rat’s logotype is set in a classic font. Futura Bold was created in 1947 so shares a birthday with Ferrari. Digital fonts, much like new cars can seem that little bit too perfect. So we’ve used wooden letterpress characters for a hand made look with tiny imperfections.
OUR FIRST COVER IMAGE
Once we’d decided on Lewis Hamilton for the cover we thought about how best to represent him as an icon of the sport — literally, so we turned to German ‘New Pop Realist’ Sebastian Kruger.
THE NUMBERS COMMISSION
Given that numbers are to be found all over cars and the world of cars, each issue of The Road Rat is punctuated by a commission based on the cardinal numerals 1 thru 9. In issue one artist Ian Bilbey created a fantasy series based on 1970s Formula 1 teams and another icon of the automotive world — the in-car air freshener.
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The Road Rat is published four times a year. Each issue is timeless — we do not cover on-diary stories.
Issue Two is available to order now. As well as following us on Instagram, Facebook and Twitter, you can sign up for our newsletter, which will keep you up to date on progress of the next magazines and other developments from The Road Rat.