Exquisitely printed on a mix of heavy gloss and matt art papers, Issue One of The Road Rat is a big and beautiful thing; 244 pages and weighing over one kilo. It is at once absolutely of the moment — Lewis Hamilton, the Aston Martin Valkyrie — yet also timeless as we dwell on the making of the modern Ferrari and the decline of the Mercedes SL. It’s not a place for hot takes but for long-form writing as considered as our photography, illustration and design. 

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  • Autumn / Winter
  • ISSUE 001
  • Pages
  • 244
  • Size
  • 290x230mm

A LITTLE BIT MORE ABOUT THE ROAD RAT

The Road Rat is a new kind of car magazine. Not overly obsessed with the detail of old cars nor over-impressed with the performance of new; the Road Rat instead firmly believes there are good stories — real stories, stories to consume with relish — in both old and new and in racing too. But above all The Road Rat believes in the glory of magazines; lush, beautiful, valuable, collectable and exquisitely crafted magazines.

Think of us as a carefully-curated bookshop or an horizon-widening record store. We are proudly analogue and believe some things - but most beautiful cars - just belong in print. Our name comes from a saying that climbers have. ’Feeding the Rat’ is the need to deal with an obsesssive need to climb. For us an open road, a track, a messy old garage and not a snowy mountain summit, is our ‘rat’.


A LITTLE BIT MORE ABOUT THE ROAD RAT

OUR MASTHEAD 

The Road Rat’s logotype is set in a classic font. Futura Bold was created in 1947 so shares a birthday with Ferrari. Digital fonts, much like new cars can seem that little bit too perfect. So we’ve used wooden letterpress characters for a hand made look with tiny imperfections.

A LITTLE BIT MORE ABOUT THE ROAD RAT

THE COVER IMAGE 

Once we’d decided on Lewis Hamilton for the cover we thought about how best to represent him as an icon of the sport — literally, so we turned to German ‘New Pop Realist’ Sebastian Kruger. 

A LITTLE BIT MORE ABOUT THE ROAD RAT

THE NUMBERS COMMISSION

Given that numbers are to be found all over cars and the world of cars, each issue of The Road Rat is punctuated by a commission based on the cardinal numerals 1 thru 9. In issue one artist Ian Bilbey created a fantasy series based on 1970s Formula 1 teams and another icon of the automotive world - the in-car air freshener.